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| Childers, Schlueter & Smith

America’s largest Harley Davidson dealer, Bruce Rossmeyer was killed in a motorcycle accident on July 30. The accident occurred in western Wyoming on Highway 28, as Rossmeyer traveled from a Harley Davidson meeting in Denver, Colorado to Sturgis, South Dakota.

Rossmeyer, 66, was riding with a group of five other motorcyclists when they came upon a pickup truck pulling a camper trailer. The pickup driver slowed down and turned on his left blinker. Four motorcyclists in the group passed to the left of the pickup. However, the truck made its turn when Rossmeyer attempted to pass. He struck the driver side door, was thrown from his bike, and then came to rest under the truck. Unfortunately, he was not wearing a helmet at the time of the accident and was pronounced dead at the scene.

Bruce Rossmeyer is best known as the owner of the Daytona Beach Harley-Davidson dealership, which is the largest dealership to date. He began his career in the motorcycle industry in 1994.

Rossmeyer also supported numerous children’s charities. He participated on the Board of Directors for Camp Boggy Creek, a camp for seriously ill children. The Camp’s biggest fundraiser event, initiated by Rossmeyer himself, is a charity motorcycle ride called “Ride for Children”. Also, he served on the Board of Directors for the Boys and Girls Clubs of Volusia/Flagler counties, as well as Broward county. "He was a champion for kids here," said Joe Sullivan, chief professional officer for the Boys & Girls Club of Volusia and Flagler Counties. His personal contributions and fundraising endeavors have helped raise millions of dollars for children’s charities.

Daytona Beach Mayor Glenn Ritchey stated that: the news "is a terrible tragedy for our area. In addition to being a prominent businessman, Bruce Rossmeyer was involved in many charitable activities for the community. He’ll be greatly missed. My heart goes out to his family."

Rossmeyer leaves behind his wife, Sandy Rossmeyer, five children and seven grandchildren. This unfortunate tragedy demonstrates that even the most experienced motorcycle riders can be involved in motorcycle accidents. Despite a motorcyclist’s experience, knowledge, and safety precautions, he/she can still sustain serious injuries as shown here.

We wish Mr. Rossmeyer’s family and friends all the best in the sad days ahead following this tragic motorcyle inccident.


  1. Gravatar for Harley Davidson Junkie
    Harley Davidson Junkie

    This is a real tragedy both for Bruce's family and the rider community as a whole.

    His nationwide network of dealerships was known to be run pretty well...I dunno if he had a contingency plan in place for this type of thing...but let's hope that he did.

  2. Gravatar for David

    Maybe they shouldn't have passed the truck on the left right before the truck turned left?

    Darwin moment. No sympathy from me.

  3. Gravatar for randy

    no kiddin'. a guy this old/expeirienced? we've all rode stupid in our lives,but not knowing bruce its not a call i can make.i laid my bike down on a similar scene-dude has his left blinker on-i go to the right to go around? dude turns RIGHT!!!! you'd have to be there to know what actually happened.darwin comment could be true.OR!!!!!!!! dude with the camper was the neanderthal.gotta be aware and ready for it all on a,bruce

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